Our strategic approach to branding and marketing delivers results.
Check out these samples of successful marketing - all accomplished with small budgets and guerrilla strategies: unique concept, captivating message, and a high quality target audience.
"Superior Snow"
Promotion to avid snow skiing families in a defined radius, employing several marketing disciplines to include direct mail, web, and retail followup components.
Coca-Cola and Subaru tie-in provided on-target and unique points of sale through vendors, c-stores and dealerships. Radio, tv and print media to include "Ski Magazine" feature story and ad rounded out the perfect media mix.
- 6 marketing partners comprised of 4 ski resorts, Coca-Cola and Subaru (plus regional McDonald's, Burger King and 18 more local businesses)
- Average rate of return: 3.8% on high ticket items (Subaru ran out of offers early!); 18%+ on local tie-ins
- Approximate Cost: $500 for each local partner; average $50,000 for each anchor partner
"Birthday Club"
Direct marketing piece mailed to 60,000 children the month prior to their birthdays, tied in with University of Minnesota Athletics. Radio Disney and Minnesota Sports Channel tv spots supplemented media plan. Brochures placed in 50+ retail locations, mostly Target Stores.
- 13 marketing partners in total (7 on mailing piece)
- Rate of return: 12-38%
- Approximate Cost: $12,000 for each mailing partner (only 20 cents per piece)
"National Car Rental/Interrent Europcar"
In Canada, Europe, Japan, and the U.S. to international travel agents and their chief destinations.
- Marketing partnership involved National/Interrent educating agents to build buzz and book car rental trips
- Travel agents requesting marketing materials: 20%, PLUS National/Interrent sales jumped for the travel season
We've put our clients of all sizes on the path to success with the right strategies. Want to work with 30-year expert, Holly George, to get on your path to success in just a couple weeks?
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